Customer Analytics Senior Manager, Banking (Financial Services)


: $97,815.00 - $178,020.00 /year *

Employment Type

: Full-Time


: Financial Services - Banking/Investment/Finance

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A career in our Analytics Technology practice, within Data and Analytics Technology services, will provide you with the opportunity to help organisations uncover enterprise insights and drive business results using smarter data analytics. We focus on a collection of organisational technology capabilities, including business intelligence, data management, and data assurance that help our clients drive innovation, growth, and change within their organisations in order to keep up with the changing nature of customers and technology. You'll make impactful decisions by mixing mind and machine to leverage data, understand and navigate risk, and help our clients gain a competitive edge. Our team helps clients navigate various analytics applications to get the most value out of their technology investment and foster confidence in their business intelligence. As part of our team, you'll help our clients implement enterprise content and data management applications that improve operational effectiveness and provide impactful data analytics and insights.To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:* Take action to ensure everyone has a voice, inviting opinion from all.* Establish the root causes of issues and tackle them, rather than just the symptoms.* Initiate open and honest coaching conversations at all levels.* Move easily between big picture thinking and managing relevant detail.* Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.* Develop specialised expertise in one or more areas.* Advise stakeholders on relevant technical issues for their business area.* Navigate the complexities of global teams and engagements.* Build trust with teams and stakeholders through open and honest conversation.* Uphold the firm's code of ethics and business conduct.Preferred Knowledge/Skills:Demonstrates intimate-level, abilities success with managing the identification and addressing of client needs including:* Consult and deliver on enterprise-wide marketing solutions across the full ad technology and marketing technology landscape (analytics, data, campaigns, etc.) with the primary function to map marketing/business strategies into architecture and technology strategy;* Define and drive end to end digital marketing transformation at client organizations by scoping and shaping strategy, business goals, marketing innovation, programs and deliverables;* Provide strategic thinking, leadership and solution development across technologies & programs, including: Analytics, personalization, customer data platforms, DMP, ad technology, testing and optimization, and ecommerce;* Lead digital marketing platform strategy, design and architecture for enterprise clients;* Engage with business and technology leaders to understand strategy, articulate solution options, evaluate tradeoffs and influence key decisions;* Define goals for technology components and frameworks including reference architectures and implementations for martech/adtech solutions, including, but not limited to DMPs/CDPs;* Develop and position PwC and yourself as a thought leader in the marketing & martech space;* Stay current emerging technologies and industry market trends;* Understand marketing technology landscape and experience with relevant digital marketing technologies (personalization, ecommerce, data platforms, analytics, etc);* Demonstrate ability to think strategically about business, marketing and technical challenges;* Highly technical background, ideally with a degree in computer science, information systems, or other technical degree;* Demonstrate hands on experience in evaluating, implementing and managing martech/adtech solutions (i.e. DMP/CDPs);* Demonstrate hands on experience in creating and managing digital audiences in DMPs/CDPs;* Demonstrate hands on experience with onboarding solutions (i.e. Liveramp, Oracle Datacloud, etc.) and identity management methodology;* Demonstrate knowledge/experience in audience based digital marketing strategy either at an agency or brand;* Project management skills including the ability to prioritize, sequence, execute and deliver projects on time and on budget; and,* Demonstrate capacity to roll out complex data driven marketing campaigns.All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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