Director of Media Strategy and Planning
Compensation: $192,290.00 - $192,290.00 /year *
Employment Type: Full-Time
Industry: Advertising/Marketing/Public Relations
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Health care is hard. At Oscar, we're here to make it easier. Our team includes people from a broad range of backgrounds who have joined Oscar to make a frustrating system more accessible, transparent, and human. Marketing is a powerful tool in achieving these goals, helping make complex information more intuitive and easier to understand.You'll be part of our Growth team that brings together strategy and execution to increase brand awareness and consideration across our many product lines, audiences, and markets.What is the position?We're looking for a sharp, driven, media leader to lead our media planning and buying efforts. This person will report to the Senior Director of Marketing and will leverage traditional and non-traditional media to support our business goals across product lines. This role is highly collaborative, partnering closely with a growth leads for each product line, our brand/creative studio, as well as our consumer insights team.We are looking for an analytical, creative leader with experience in offline and online media, and developing and measuring campaigns to support business goals. You'll be responsible for managing agencies and vendors, as well as an internal team focused specifically on digital marketing. This is an exciting opportunity for someone who wants to build out how we approach new channels and media strategies as we continue to grow and expand.Core Responsibilities* Manage multi-million dollar media budgets across multiple product lines and markets (B2C and B2B)* Align media strategy to company and marketing strategy based on consumer insights, audience segments, and campaign objectives* Manage in-house digital marketers responsible for online/digital channels, including paid search, display, and video* Responsible for reporting and sharing effectiveness of all campaigns with a focus on constantly improvement and efficiencies* Identify unique and new channels to test and optimize for various audiences across the business (i.e. providers)* Manage media agency to develop media strategies and plans that align with full funnel business objectives; track campaign analysis, optimization and reporting.* Partner with Brand teams to ensure coordination of media with creative efforts* Develop and grow direct relationships with key media vendors* Identify opportunities for cross-channel opportunities and efficienciesJob Specification* 10+ years related experience* Proven ability to think strategically, with a balanced analytical and creative approach* Ability to develop and advocate for strong integrated campaigns across a range of audiences and markets, and get buy-in across the organization* Deep knowledge and experience with multiple communication channels* Experience with media measurement technologies, including marketing mix modeling and media attribution solutions preferred* Current knowledge of industry trends and innovations in media* Proven leadership ability and experience managing a team* Proven ability to collaborate across teams effectively* Self-driven, confident and analytical* Strong written and verbal communication skills* Ability to work well under pressure and adapt to ever-changing scenariosAt Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we work to cultivate an environment where exceptional people can be their most authentic selves and find both belonging and support. We're on a mission to change healthcare -- an experience made whole by your unique background and perspectives.Oscar applicants are considered solely based on their qualifications, without regard to applicant's disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (...@hioscar.com) to make the need for an accommodation known.Pay Transparency Policy: Oscar's Pay Transparency Policy ensures that you won't be discharged or discriminated against based on whether you've inquired about, discussed, or disclosed your pay. Read the full policy here.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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