Position Summary NYU's prestigious Stern School of Business has an exciting opportunity available for a Director, Digital Marketing & Strategy in our Office of Public Affairs. Reporting to the Executive Director of Communications, the Director will raise the visibility of our brand among prospective students, current students, alumni, faculty, media and business community by directing an integrated digital marketing strategy to promote the brand on key distribution platforms. S/he will collaborate with internal colleagues and external partners to marry the school's branding and marketing strategies with best practices across all digital channels. S/he will direct web-related projects through the complete life-cycle including conducting competitive analysis, assessing usability of the site, articulating goals, developing project plans, and vetting vendors The Director will also direct additonal projects such as leveraging mobile platforms, enhancing Stern s social media presence, SEO, and creating videos. S/he will also participate in efforts to implement a new CRM system and develop analytics to inform business decisions and measure user experience. Qualifications The selected candidate will have a Bachelor s degree (MBA preferred) and 6 years of professional experience in digital marketing, strategy, web design, social media, new media production or an equivalent combination of education and experience. Familiarity with Google Analytics, SEO, reporting and making data driven decisions is critical. Excellent strategic planning, communication, analytical, problem solving and project management skills are also essential. Knowledge of web technologies, content management systems, and design software is required. Experience with responsive website is a preferred. A proven ability to cultivate productive relationships and work cross functionally with internal stakeholders and external vendors is also essential. Additional Information New York University Stern School of Business, located in Greenwich Village, is one of the nation's premier management education schools and research centers. We offer a collegial and supportive culture, an excellent benefits package, which includes NYU tuition reimbursement for self and eligible family members, flexible work program for eligible employees, generous vacation, health, dental and pension plans. For more information about working at NYU and to apply for this position online (2016-1828) please visit our web site at: In your cover letter, please indicate where you learned about this opportunity. We accept online applications only. EOE/AA/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity
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