• Michael Page
  • $77,920.00 -127,920.00/year*
  • New York, NY
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 19 W Houston St

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The Senior Marketing Manager is a key player in driving growth of the our CPG wellness brand that is New York brand through the creation and execution of comprehensive marketing, merchandising and promotional strategies across new product innovation and strategic core products, with a key focus on driving brand awareness and new consumer acquisition!

Client Details

Vibrant forward thinking digital focused brand that is looking to take on the market by store! Award winning products that just need the right marketer to bring them to life!

Description

Supports the Vice President of Marketing in creating innovative and effective 360? marketing campaigns, creating ideas that can be carried out across every consumer touch point, with focus on digital and social.

Writes creative briefs, manages internal/external agency partners, productions, timelines, outcome of deliverables and keeps all channel leads and cross-functional partners informed of changes and/or delays.

Manages Non-working media budget

Develops impactful, innovative in-store elements, including permanent and seasonal merchandising elements.


Develops new, innovative methods for selling new/core products on QVC



Develops and maintains robust promotional calendar for the brand, including new, core and kit promotions for all retailers.



Lead concepting, development and execution for Holiday promotions



Researches and evaluates new and innovative marketing tactics, agencies and partnerships to continuously evolve marketing plans



Stays abreast of competition, new launches and market performance through on-going research and NPD reporting/analytics



Presents strategies, campaigns and analyses at internal meetings, external retailer meetings and to senior leadership teams.



Ensures proper collection and monitoring of data to assess ongoing performance and KPI tracking



Analyzes post-campaign performance and assesses learnings to report ROI and direct future campaign planning

Profile

Bachelors degree required, MBA strongly preferred

Beauty Industry experience strongly preferred, particularly working with QVC and/or Ulta



5-7 years of relevant experience developing and executing launch strategies and marketing campaigns



Strong analytical skills and financial acumen required



Up-to-date on current industry/marketing trends, retail innovation, and consumer behavior; deep understanding of social and digital media



Strategic and creative thinker, with the ability to work well in a fast-paced, dynamic environment



Solution-oriented and resourceful with strong ability to problem-solve, particularly in ambiguous situations



Excellent written and verbal communication skills



Effective partner/retailer management skills



Ability to organize, prioritize, and multi-task



Strong leadership skills coupled with ability to collaborate with all

Job Offer

Competitive base salary, bonus, benefits, and commuter options available.




* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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