Consumer Insights Manager

Employment Type

: Full-Time


: Non-Executive Management

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POSITION SUMMARY The Consumer Insights Manager role is responsible for providing strategic insights and actionable recommendations for one or more Consumer Health brands/businesses via the design, execution and interpretation of research studies. These recommendations frequently have a significant and direct impact on the division's ability to successfully meet its volume and profit goals. By satisfying these information needs, the CI Manager will be the critical resource for the business's ability to listen to, understand, and respond to the needs of the consumer. POSITION DUTIES & RESPONSIBILITIES o Provide strategic insight and consulting to assigned extended brand teams by effectively applying a deep understanding of consumer and healthcare professional needs and motivations to the challenges and opportunities facing the business. o Develop recommendations that positively impact the assigned brand's ability to successfully meet its volume and profit commitments based on the acquisition of custom and syndicated data. Key areas of input include contributing to elements of the Marketing Excellence process to define brand opportunities and consumer targets, guiding decisions on advertising creative, providing input into how to optimize new product development and determining whether or not to pursue specific new product opportunities. Additional areas addressed may include: Strategic positioning/messaging, optimal allocation of the marketing mix, pricing, packaging, medical marketing, product restages, in-store program effectiveness, and competitive defense strategies. o Partner with extended team members, including advertising agency (particularly account planning), shopper/sales research, digital marketing services, and media agencies (among others) to ensure that an understanding of consumer needs and motivations inform business activity throughout the purchase cycle. o Contribute to the on-going development of annual learning plans and budgets to ensure that market research efforts support business objectives. o Manage external research vendors to ensure maximum ROI for all projects. Educate them about our businesses/issues and working style/needs. Work as a collaborative partner to design and execute the most appropriate research study. Keep them apprised of all project developments. Negotiate favorable pricing and timing on a per project basis. Ensure that all research adheres to highest possible quality standards in design, execution, and analysis. REQUIREMENTS/PREFERENCES Education Requirements: o BS/BA degree or equivalent experience required o Master's preferred Skill & Competency Requirements: o 8+ years of custom research experience o 3 or more years must have been spent conducting research on the manufacturer or retailer side o Familiar with Nielsen/IRI/Spectra/other syndicated data analysis tools o Ability to provide independent, objective viewpoint based on data and business experience Preferences: o Experience in OTC or CPG business preferred.Salary Range: NAMinimum Qualification8 - 10 years

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