Deputy Director Brand Marketing


: $131,020.00 - $141,250.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

Your tasks and responsibilities The primary responsibilities of this role, Deputy Director Brand Marketing - Hematology, are to: Manage content development and secure LMR approval for HCP and patient non personal promotional materials and tools related to branded and unbranded initiatives; Lead and implement key non personal promotional initiatives across patient and HCP audience; Manage Hemophilia Patient programs, including meeting coordination, content development, stakeholder engagement, agency and contract management; Manage Patient Congresses including booth design and layout, events and activities, tools and premiums; Manage logistics and activities related to other key patient meetings and events such as Patient Panels and Advisory Boards; Collaborate with Hematology Field team with relation to local advertising and program opportunities, and processing of local sponsorships; Collaborate with digital team to assure that branded and unbranded activities are consistent with brand goals (websites, social medial engagement); Collaborate with key Patient Associations and external thought leaders to execute partnership programs and or advertising activities; Act as key point of contact and manage day-to-day activities for patient creative agencies. Who you are Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following: Required Qualifications: Bachelor's degree; 5 years marketing or business experience in pharma, biotech, or healthcare industry; Sound understanding of brand management principles, tactics and expertise in marketing strategies; Experience in advertising, promotion, and experience with policies and practices within the US industry; Strong multi-tasking and organization skills to manage and prioritize multiple unrelated projects at once; Highly creative, self-directed, able to define and pursue goals and functions effectively on interdepartmental teams. Preferred Qualifications: Masters with 3+ years or PharmD with 2+ years; Marketing experience.Salary Range: NAMinimum QualificationLess than 5 years * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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