Marketing Manager, HCP Marketing (Wheeling)

AbbVie in Wheeling, IL

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • $62,380.00 - 99,960.00
position filled
The HCP Marketing Manager will lead all peer to peer promotional content and delivery for the Rheumatology portfolio of products and indications. They will create content that is consistent with the Brand messaging, and on strategy to meet business objectives. They will manage existing content and make decisions to update and retire existing content to ensure the library of content is on strategy. They will optimize and innovate on the delivery of peer to peer promotion to ensure the right customers attend peer to peer promotional programs to maximize ROI.

MAJOR RESPONSIBILITIES:
  • Marketing Lead for all Rheumatology peer to peer promotion
    • Responsible for creating content that is consistent with the Brand story and Brand messaging
    • Be familiar with market research and customer insights that could improve or impact peer to peer promotion
    • Partner closely with Brand team leaders to ensure peer to peer promotion is launched timely in conjunction with any changes in messaging, or strategy
    • Consistently monitor the peer to peer library and ensure content is current and on message/strategy
    • Partner with medical affairs, and the regional marketing managers when building new content to ensure external experts are consulting to ensure new content is medically accurate and relevant for the customers.
    • Partner closely with the AMM in HCP marketing to ensure the speaker's bureau is optimized and trained appropriately for content launches
    • Strong collaboration and communication with the regional marketing managers, Brand teams, and field sales leadership (SDs, and RSDs) to ensure alignment on goals, budgets, strategies and execution of peer to peer.
    • Create reports to monitor achievement of execution goals and offer solutions to improve any gaps in execution.
  • Marketing lead for HCP agencies
    • POC for HCP ad agency
      • Manage the budget for the HCP Ad agency (Avant)
      • Lead annual tactical plan with HCP ad agency to optimize innovation in the peer to peer channel
    • POC for peer to peer logistics agency (MEI)
      • Manage the budget for the peer to peer logistics agency (MEI)
      • Ensure proper resources are distributed to the sales force for execution of peer to peer programs
      • Work with Sales Director to reallocate and optimize funds across regions to maximize ROI

ACCOUNTABILITY / SCOPE:
  • Reporting to the HCP Marketing Director
  • Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
  • Travel up to 20% of the time. Position based at Abbvie HQ/Mettawa, IL.
Role will be filled as a grade 18 or 19 depending on experience

SKILLS/EXPERIENCE REQUIREMENTS:
  • 5+ years of sales, sales management, or marketing/agency experience with at least 2 years in pharmaceutical
  • Experience with HCP related activities required. Knowledge of marketing concepts within strategic planning process preferred.
  • Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
  • Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.

EDUCATION REQUIREMENTS:
  • Bachelor's Degree. MBA preferred.
  • Previous Immunology Sales/Marketing experience preferred.

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